Holiday Sales Tips: Selling During Christmas

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Tricks to Sell Your Dana Point Home During the Holidays

There’s a myth going around in the real estate world that selling your home during the holidays isn’t ideal. But I’m here to advocate the opposite. Selling your home during the holidays can actually be a much smoother and quicker process than you think. In addition, there's always a market for ocean close homes in sunny South Orange County, and contrary to popular belief, this process won’t take away from enjoying the holiday cheer that’s filling the atmosphere. Here are some tricks and tips to help you sell your Dana Point home this holiday season.

4 Tricks to Sell Your Dana Point Home During the Holidays

1. Buyers are More Motivated During the Holidays – If there’s one thing you want when you’re selling your home, its motivated buyers. Listing your home during the holiday is going to weed out buyers who aren’t serious, which is actually what you want. A buyer that’s motivated is more willing to make a fair offer in hopes of getting into their new home before the holiday ends. On top of that, lenders tend to be slower at this time of year and they’re more motivated to get your loan processed before the end of year as well.

2. Stage Your Home – Selling your home during the holidays means that you get to use the emotional appeal of the holidays to your advantage. By stagingyour home for open houses and private viewings, you’re allowing potential buyers to visualize what it would feel like for them to spend the holidays in that home like it was their own. The holidays are already an emotional time of year, so staging your home for the holidays is only going to make your home more appealing to buyers.

3. Target Relocating Families – There are always going to be people that are going to need to relocate, and they usually start looking to do so before the start of the new year. If you decide not to list your home during the holidays, you’re missing out on the people that are very motivated to purchase and have a small window to do so. As mentioned above, people that are looking to purchase during the holiday are much more motivated than at other times of year. And people who are relocating are even more motivated because they are usually on a very tight timeline. If you don’t list your home, or you decide to take it off the market during the holiday, you could miss out.

4. Price Your Home Right – This is the simplest trick in the book. If you want to sell your Dana Point home during the holidays, pricing it right is the best way to do so. Take advantage of the fact that there is very little inventory during the holidays. Come January, everyone is going to start listing their homes and the inventory will rise, which could bury your listing. By listing your home during the holidays and pricing it fairly, you can ensure that your listing will be seen and give yourself a better chance of selling your home.

List Your Dana Point Home During the Holidays

If you’ve been holding out on listing your Dana Point home until after the holidays are over, I encourage you to reevaluate. Now is the time to list your home, and I can help you. With more than 20 years serving South Orange County, I can help you sell your home this holiday. Contact me today to start the listing process.

Kathy Burns

Kathy Burns

Realtor®, CIPS, RSPS, SFR
License #: 01423984
Coldwell Banker Residential Brokerage