Holiday Sales Tricks: Selling During Halloween

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Selling

Can Halloween Help You Sell Your House?

The housing market throughout Orange County continues to see an increase of sales and a higher median price for single-family homes, according to the latest housing market report from the California Association of Realtors. If you've just listed your home, using the upcoming holidays to your advantage can make for an even more successful selling experience. Take a look at some of these Halloween inspired sales tricks to see if you can muster up a sales treat before Thanksgiving.

3 Halloween Sales Tricks

Minimal Halloween Decorations

First impressions still count, so don’t go overboard with your Halloween décor. You still want to draw attention to the curb appeal of your home rather than the scary decorations in your lawn. Keep it tasteful with appealing decorations or a fall-themed porch. Definitely avoid cobwebs, skulls and any other ghoulish decorations that may scare away potential buyers. Also keep the decorations outside and try to stay away from decorating the inside of your home. Tasteful fall towels or minimal accents that accentuate your bathroom or living room or fine. Overall, moderation in general is key to selling your home during the holidays.

A Halloween-Themed Open House

This is a great way to lure home buyers who might not normally trick-or-treat in your neighborhood. Rather than keep the trick-or-treaters on your porch, why not invite them in for a fun celebration. Hosting a Halloween-themed open house is a different approach, however it brings some light-hearted fun to the usually grueling approach and can draw a nice crowd when marketed correctly. Make sure to have some tasty Halloween treats for visitors to enjoy and try to provide something entertaining for kids to enjoy. This will encourage potential buyers to hang around longer and give them a feel for what it would be like to live in your home.

Candy That Sells

If your home happens to be in a high traffic area for trick-or-treaters, then this is the best way to maximize your home’s exposure. The majority of kids are accompanied by their parents, who will also take part in surveying the candy they received upon returning home. Why not take this opportunity to market your home? Consider attaching a small card or flier to your candy that mentions your home is for sale. Be sure to include your address and your agent’s contact information. If this seems like too much work, you can never go wrong with a new stack of fliers. While the kids go for candy, you could also post some quality fliers near your front door for parents to grab.

Selling Your Home During the Holidays

Don't let the holiday season stop you from selling! There are many advantages to selling your home during the holidays. If you’re ready to sell, the housing market in Orange County is actively permitting. Buyers during the last quarter of the year are more serious about moving and the low inventory of properties throughout the county is surging pricing for home sellers. I can help you sell your home before the New Year. Contact me today to get started.